How To Make More Ad Revenue From Direct Advertisers

So you run your blog or news outlet and you’re monetising it with an ad exchange like Google AdSense. But how do you attract advertisers so you can make more ad revenue on top of your current advertising solutions?

One easy way is by selling your banner ad space on a marketplace like Ad Dragon.

Ad Dragon is like any marketplace, but instead of buying and selling physical things, you buy and sell digital ad space. As a seller of ad space or as a “publisher”, it’s very easy and only takes a few minutes to get set up. Make sure you have adblocker turned off during these steps.

  1. Sign up to www.addragon.com.
  2. Head over to the left and click “publisher panel” and then “submit website”.
  3. Fill out the details about your site. Make sure to upload a high quality logo and cover photo to attract advertisers browsing the market!
  4. Submit your website and wait for approval. While you wait, create your ad units by heading over to “publisher panel” again and “my websites”.
  5. Click on “ad units” and create your ad units.
  6. There will be a “backfill” option so you can decide what shows on your website while you wait for a sale. Choose “custom code” and paste your AdSense (or whatever) code into the box. Save and you’ll return to the ad unit page – click on “code”, copy/paste it and then add it to your website where you want the ad unit to show.
  7. That’s it! Now all you have to do is wait for a sale – when you’ve made one, you’ll receive an email asking you to accept or reject the ad. If you have auto-approve on, the ad will be displayed on your website automatically. Don’t forget to update your payment details under “my account” and “settings”.

The beautiful thing about Ad Dragon is that it’s just an extra stream of revenue – and you never have to replace any of your favourite ad networks. We encourage you to maximise your revenue at all times. Happy selling!

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Crypto advertisers are struggling to advertise on Facebook and Google. Here’s why you should be excited.

Although Facebook “reversed” their ban on cryptocurrency ads back in June 2018, cryptocurrency advertisers are still overwhelmingly getting rejected. Even after jumping through application and license hoops, it seems that the majority of crypto ads are failing to get through. Ads that don’t promote ICOs or binary options are said to still qualify — but how many “approved” crypto advertisers exist still remains unclear.

Google did something similar a few months ago. but to this day, Google’s ad policies prohibit the following:

The power that the duopoly wield on digital ventures may cause you anxiety, but more and more crypto advertisers are choosing to advertise direct on publisher websites in light of these revelations. As long as the publisher creates content on cryptocurrency related news, your ad is almost guaranteed to be approved as parties don’t need to go through big tech to market their products and services to an already-interested-in-crypto audience. Your only struggle as an advertiser is choosing which publisher will generate returns on your ad spend.

And this was exactly what moved us to create an online ad marketplace where advertisers buy ads direct from publishers. Updated publisher stats, screenshots of where your ads will be displayed, no long wait times; we’ve streamlined the process to make the process of buying and selling ads as easy and simple as possible.

And here’s the kicker: we’ve developed something we call the “Smart Impression System” where impressions are counted only when your ad actually appears on the screen of a visitor. An impression will never be counted when the ad simply loads off-screen, as with most ad networks. Even if your ad is below-the-fold, a visitor will have to scroll down so the ad appears on their screen for it to count as an impression. This means that our advertisers will have actual value for money, significantly boosting ROI and growth of their business.

We’re offering a 10% cashback for any advertisers that spend $1000 or more in a single purchase. Our goal is for both advertisers and publishers to reap the rewards of direct deals, whereby advertisers get a bang for their buck and publishers make more sales.

Check out our market here and start growing your business today!

Why advertisers prefer direct deals.

There is a certain convenience with the ad exchange. Plugging in as an advertiser can be relatively quick and simple, the CPM rates are low and there are varying targetting options that can give you a decent mix to help test your strategy.

But its convenience comes at a cost. The low CPM rates usually signify non-premium inventory that the publishers have had difficulty selling themselves. In fact, more often than not, the ad units being sold are placed at the bottom of the page or “below the fold” of a screen monitor, counting an impression even though the ad was never actually seen. You can occasionally find premium inventory but the CPM rates tend to be priced quite highly due to the ad exchange’s commission, so you’re better off just going direct.

Furthermore, when you plugin to an ad exchange, you don’t necessarily know where your ads will be shown. Your ads could appear on a publisher page discussing an unsuitable and sometimes even undesirable subject, like terrorism or world hunger. This can potentially create an unwanted, unconscious link between said subject and your product. When you go direct, you know exactly what website, what page and what unit your ad is displayed on. You know what kind of audience you’re targetting, giving yourself an opportunity to tailor your campaigns in order to improve your conversion rates and grow your business.

The brand awareness element of direct deals are more lucrative than one would think. When advertising to a targetted audience, the chances of somebody recalling your brand in the future and searching for it increases since your product is intertwined with their interests, at least indirectly. So while your click-through rate may be the most standard metric when evaluating your campaign, your view-through rate, although hard to measure, accounts for your overall results.

We recommend strongly your business utilise both ad exchanges and direct deals. Of course, on the surface, the prospect of direct deals sounds time consuming and difficult since you’d have to manually find a relevant publisher that meets your business needs. We thought so too, so we created an online ad marketplace that allows you to launch a direct ad campaign in minutes.

Why direct digital ad deals are better than ad exchanges.

Imagine creating and nurturing your own website content. You work around the clock and ensure that the information you’re putting out is engaging to your audience. You get a loyal following and even begin to understand who your fans really are.

You decide it’s finally time to start monetising your website. As a publisher, your most lucrative option is placing ads on your website. You google around to find an ad exchange to plug your website into, and its algorithms show ads to your users.


Ad exchanges use data mining to facilitate these algorithms.

Sounds pretty cool huh?

Well, no, not really. Your users’ cookies are now being used to stalk them with retargetted ads of products and services they were looking at days or weeks before. So the users you spent months and months fostering get annoyed and decide to use ad blockers on your website.

Moreover, your website is now showing irrelevant ads that have nothing to do with your content because a bunch of advertisers also plugged into the ad exchange in the hopes of getting their product out there, anywhere. Your audience just isn’t interested in financial trading on your gardening website. So they too, decide to use ad blockers on your website.

Can you blame them?

Furthermore, you’re only getting paid around 20 cents every time 1000 users see one of these retargetted or irrelevant ads. You’re sacrificing your niche’s online purchasing prospects by monetising your business with peanuts. You don’t decide any of this. The ad exchange algorithms do.

Now imagine an advertiser, somebody with a product or service in your niche, contacts you and asks if you could put their ad on your website. Your users are now aware of an interesting product in your collective niche.

Let’s assume only 1% of your audience clicks on the ad and makes a purchase. The other 99% are still open prospects for future products you advertise — because they didn’t find your ad intrusive, annoying or irrelevant.

This leads to a positive feedback loop of advertisers seeing results from your website while users stay engaged. You’re setting your own prices and you’re adjusting limitlessly to find the sweet spot that’ll attract advertisers. You’re building relationships with other businesses while growing a niche that becomes more in demand as it grows and produces good results for you and your partners.

We’re not saying you should never use ad exchanges. But algorithms should be the filler, the plan B, the backup while you’re establishing relationships with advertisers and encouraging them to use your website to market products for your users.

Ultimately, your goal is to maximise the amount of time direct ads are on your website while minimising the amount of time the ad exchange algorithms are. I mean, that’s what we’re here for right?